After three years, the Pokémon Centre pop-up store will be returning to London in August.
The last time a pop-up was held in the UK was from 19th October to 15th November back in 2019 at Westfield Shepherd’s Bush location.
This year, the pop-up will be held alongside the Pokémon World Championships at ExCeL London from 17th to 21st August. The Pokémon World Championships is an invite-only esports event run by The Pokémon Company, but the store will be open for anyone to attend.
The previous pop-up at Shepherd’s Bush proved hugely popular, with some visitors reporting a six-hour wait to get into the shop. Purchase limits and reduced opening hours were introduced one week after the pop-up opened its doors in an attempt to combat “unprecedented demand”, but stock of the exclusive bowler hat Pikachu plush toys still sold out before the store’s final week at Westfield.